Sales Letter for New Business

By | December 11, 2014

A sales letter for new business is a letter of sales which is used to introduce a new business to customers/clients and also to offer incentives and offers to them. The letter must have a high appeal sales pitch, reading which the customer can be attracted to the business. For your help, a sample of a sales letter for new business is given below.

Sample Sales Letter for New Business:


Sarah Pascal

D-56, the woods street,

Parkson Avenue, London, United Kingdom

Date: 6th June 2014

Subject: sales letter for new cosmetic brand

Dear Customer,

I, Jackeline Fernandez am writing this letter to you on behalf of Pink Lips Cosmetic Company. You have been registered as a customer and thus are on our sales mailing list. As a special offer, we are offering you a discount voucher of 15% on all our products for purchase till 1st Aug 2014.

As you know, Pink Lips Cosmetic Company is a new cosmetic player in town and has been spreading its reach in London and beyond. We offer a range of cosmetic products including eye makeup, body care products, Lip care products, hair care products and many others. All our products are made using only natural ingredients and thus are absolutely safe to use. We have stores in Piccadilly Street, Charles Street and Putney and to avail this offer, you can visit any of these branches with this letter along.

We hope to serve you well in the future as well,

Thanking you

Jackeline Fernandez